Since 2020 at Keio Media Design

Service Design to sketch between the lines

Keio University Graduate School of Media Design ITOMA project looks into all sorts of leisure (surplus, desire, blank margin, luxury etc) that may not be mandatory for a minimum standard of living.



See More on the Concept

ITOMA Introduction Video Clip

as of January 2021


KMD Online Information Session
Featuring ITOMA (in Japanese)

February 1, 2021

KMDオンライン説明会 Featuring 閑プロジェクト

Online Course offered for free!

Explore what service design is and how it can help push your business thinking outside of its comfort zone.

MOOC Course "Methodologies for Service Design" opening in FutureLearn, from March 8, 2021

オンライン学習コース「Methodologies for Service Design」がMOOCプラットフォームのFutureLearnで2021年3月8日より4週間、開講します。

In an era of unprecedented challenge and change for business, stability is no longer a given. In a time of sudden changes and sharp shocks, its never been more important to be able to think outside the box. On this course, you’ll learn what service design is, and how its methodologies can support business domains and entrepreneurial challenges, with a focus on cases from Japan and around. You’ll explore ideas that engage with accounting, IT, marketing, and philosophy. Ultimately, you’ll identify the markets you want to target and undertake a deep dive into your enterprise ideas, learning how you can support your team, and grow your business.



Visit us physically: Keio University Hiyoshi Campus

Keio University Graduate School of Media Design